
Audi Korea CEO Steve Cloete speaks throughout a press convention at The Shilla Seoul resort, Monday. Courtesy of Audi Korea
Audi Korea is gearing up for a gross sales rebound within the native market by launching a “historic excessive” variety of new fashions this 12 months and strategically increasing its lineup of electrical autos (EVs), its CEO mentioned Monday.
His remarks got here in response to rising requires the carmaker to cease delaying the launch of recent autos right here, as a restricted choice had beforehand been cited as a key issue behind its gross sales decline in recent times.
Nevertheless, the top of the German luxurious carmaker’s native subsidiary expressed optimism about reigniting buyer sentiment with each its deliberate launches of EVs and redesigned flagship fashions powered by inner combustion engines.
“Audi Korea will introduce the biggest variety of new fashions in its historical past to the Korea market in step with our world electrification technique,” CEO Steve Cloete mentioned throughout a New Yr press convention in Seoul.
“In 2025, we are going to see 16 new mannequin launches, together with the brand new Q6 e-tron, the brand new A6 e-tron and the brand new A5 and the brand new Q5.“

Audi Korea CEO Steve Cloete introduces the SQ6 e-tron electrical SUV throughout a press convention at The Shilla Seoul resort, Monday. Courtesy of Audi Korea
The chief of Audi Korea spoke extremely of the Audi Q6 e-tron electrical SUV, because the pure electrical mannequin is the primary EV mass-produced underneath its much-hyped Premium Platform Electrical (PPE) structure — co-developed with Porsche.
“The brand new Audi Q6 e-tron will open a brand new horizon in electrical mobility,” Cloete mentioned.
The brand new A5 sports activities sedan can be set to make its debut right here. The car will change the outgoing A4 sedan. Audi Korea can even launch the electrical model of its flagship A6 sedan, the A6 e-tron, this 12 months, in an effort to diversify its electrical lineup from SUVs to sedans.
Cloete has supervised the operation of Audi Korea since taking workplace final Could underneath a mission to revive the carmaker’s falling gross sales.
In response to information from the Korea Car Importers & Distributors Affiliation (KAIDA), the variety of car gross sales from Audi Korea got here in at 9,304 in 2024, down 47.9 % from the earlier 12 months. This marked the primary time since 2017 that the carmaker’s gross sales determine dipped beneath the symbolic mark of 10,000.
Relating to the sluggish gross sales efficiency final 12 months, the top of Audi Korea mentioned the carmaker targeted extra on rebuilding and strengthening its community with its sellers for 2024, moderately than driving gross sales progress.
“To start with, 2024 was the 12 months that we acknowledged that we needed to work intently with our community and our sellers to know the market and the alternatives that do exist for Audi Korea,” he mentioned.
“Our focus has been to develop a strategic marketing strategy for the market with our sellers and traders to make sure that we create a sustainable enterprise construction within the years forward.”