This screenshot reveals Woori Financial institution’s advert that includes IVE’s Jang Received-young and RIIZE. Captured from YouTube
Industrial banks are actively utilizing YouTube for advertising to draw youthful prospects, as securing this demographic is vital to constructing a loyal buyer base sooner or later, business officers mentioned Tuesday.
One other purpose is to counter fintech firms amid the rising presence of millennials and Gen Zers on Toss and different on-line finance platforms.
The banks are creating YouTube content material that includes Ok-pop singers and celebrities from in style leisure packages favored by the youthful technology.
Woori Financial institution has 390,000 YouTube subscribers, and its channel has garnered vital consideration because it appointed IVE’s Jang Received-young as its new mannequin on Feb. 14. The advert that includes her gained over 6.3 million views inside simply two weeks.
The clip about Woori Financial institution’s retirement pension companies that includes celebrities comparable to former Woman’s Day member and actor Lee Hye-ri, singer Kim Jong-kook and cartoonist and TV character Kian84 can also be drawing curiosity, receiving an enthusiastic response with complete views exceeding 8 million.
Content material on allowance administration, tailor-made to youngsters and coproduced with EBS Media, can also be drawing consideration. That includes rookie Ok-pop singers, this finance leisure program engagingly delivers monetary information, aiming to assist youngsters develop wholesome spending habits.
“YouTube is now not simply an leisure platform because it has grow to be a strong pressure shaping the instances,“ a Woori Financial institution official mentioned. „Companies can interact with prospects in actual time via pure, ad-like content material whereas benefiting from a cheap viral impact. Moreover, YouTube allows exactly focused promoting based mostly on elements comparable to gender, age, pursuits and search historical past.“
KB Kookmin Financial institution can also be increasing its YouTube advertising efforts.
With 505,000 subscribers, the financial institution has adopted a method of subtly incorporating its services and products into trend-driven content material moderately than instantly selling them.
It plans to roll out a various vary of recent content material beginning in mid-March.
“In contrast to conventional mass media, YouTube permits manufacturers to ship extra customer-friendly and distinctive content material. We count on YouTube to play a pivotal function in model advertising,” a Kookmin Financial institution official mentioned.
Shinhan Financial institution’s group account advert that includes Cha Eun-woo / Captured from YouTube
Shinhan Financial institution, which appointed ASTRO member and actor Cha Eun-woo as its ambassador on Feb. 7, has seen a pointy improve in subscribers, surpassing 509,000. The commercial for the financial institution’s shared expense account that includes Cha has garnered over 6.3 million views.
Due to Cha’s reputation, the financial institution reclaimed the highest spot in subscriber rely, surpassing Kookmin Financial institution.
Hana Financial institution employs a wide range of fashions, showcasing content material tailor-made to every mannequin’s assigned function, comparable to charity soccer tournaments and recruitment briefings. Its subscriber rely has surpassed 260,000.
