BAT Rothmans broadens reach of Vuse in vaping market

BAT Rothmans‘ Vuse Go Slim 2ml / Courtesy of BAT Rothmans

BAT Rothmans‘ flagship vaping model, VUSE, has expanded its lineup to incorporate a complete of three choices, following the addition of large-capacity and slim-type merchandise late final 12 months.

The corporate has additional broadened its attain by increasing the gross sales areas for the VUSE Go Slim 2ml, signaling a extra targeted effort to strengthen its place within the vaping market.

BAT Rothmans introduced, Monday, that its latest VUSE product, the VUSE Go Slim 2ml, has expanded its distribution from 4 districts in Seoul to now cowl the whole metropolis, in addition to Incheon and Busan. Recognized for its glossy and light-weight design, the VUSE Go Slim 2ml has enhanced accessibility with this enlargement.

Leveraging its fame because the No. 1 vaping model in america, VUSE has launched a brand new paradigm to Korea’s e-cigarette market. Trade insiders count on the model to solidify its presence additional with its diversified lineup of three types and expanded gross sales areas.

The VUSE Go Slim 2ml has acquired constructive suggestions for its slimmer design, which presents wonderful grip.

Its ergonomic clear mouthpiece offers a snug person expertise whereas permitting customers to simply examine the remaining liquid at a look. The gadget additionally options ceramic heating expertise, which ensures constant and even taste supply. Furthermore, it may be used instantly with out the necessity for preheating or charging, including to its enchantment.

The introduction of six new flavors has additionally been a key think about its recognition — Cool Recent, Pearl Spark, Forest Combine, Darkish Easy, Purple Easy and Blossom Easy — providing customers a wider choice of option to fulfill a wide range of preferences.

Enhanced performance has additional contributed to its success.

The increase management button on the backside of the gadget permits customers to change to a extra intense taste by urgent down for 1.5 seconds. Moreover, customers can lock the gadget by urgent the identical button 3 times consecutively.

The inclusion of a detachable battery allows customers to get rid of the battery individually as soon as the liquid is absolutely consumed, highlighting the product’s practicality.

The lineup for VUSE Go Field 6ml options 4 of essentially the most extremely praised flavors from the VUSE Go 2ml. Just like the VUSE Go Slim 2ml, it features a increase management button for switching to a extra intense taste expertise and is provided with a chargeable battery for prolonged usability.

BAT Rothmans sees this distribution enlargement as a superb alternative for grownup customers who’re contemplating switching to vape merchandise within the upcoming 12 months.

“We plan to proceed leveraging VUSE’s modern expertise to satisfy the varied wants of our customers, additional reinforcing VUSE’s id as a pioneer available in the market,” a BAT Rothmans consultant mentioned.