
BLACKPINK’s Jennie talks with host Jung Jae-hyung on the YouTube channel “Fairy Jaehyung.” Captured from YouTube
Jennie of BLACKPINK has provided an sincere look into the pressures of independence, the burden of management and her bodily and emotional challenges as each an artist and a newly minted CEO.
In a latest episode of the YouTube channel “Fairy Jaehyung,” Jennie sat down with musician and host Jung Jae-hyung to debate her evolving life and profession since launching her company, Odd Atelier, in December 2023. The interview revealed a extra susceptible and introspective aspect of the worldwide star, who has lengthy been admired for her poise and polished picture.
Reflecting on her grueling schedule, Jennie stated that fixed journey took a toll on her well being. “Touring world wide made me really feel like time zones now not existed. My physique couldn’t sustain — I’ve been sick lots these days,” she stated. “Throughout BLACKPINK promotions, there have been intervals when my schedule was so packed it was arduous to consider. However as a result of I’d been by it earlier than, I stored pushing by. Nonetheless, doing every part by myself now — particularly with my first solo album — has been bodily draining.”
She spoke candidly in regards to the emotional toll of her early profession. “There was a time once I wasn’t in a superb place mentally. I wasn’t caring for myself, and that led to a whole lot of adverse ideas,” she stated. “I began working at such a younger age — at 21 I entered the business with out totally understanding who I used to be. I didn’t even know what I preferred or disliked. I used to be continuously on the transfer, doing what was anticipated of me with no probability to pause and replicate.”
Jennie stated the COVID-19 pandemic, regardless of its world hardships, gave her a uncommon probability to decelerate and spend money on her well-being. “That interval allowed me to deal with my well being and start exploring who I actually am. Taking that point for self-reflection was what made it attainable for me to be the place I’m in the present day.”
When Jung stated that many individuals dream of dwelling a life like hers, Jennie was fast to push again. “I don’t assume they actually would,” she stated. “Truthfully, I’d solely need to dwell this fashion on this lifetime. There’s a lot you need to endure. Individuals see the glamour, however they don’t all the time perceive the sacrifices behind it. It’s removed from simple.”
Now on the helm of her personal firm, Odd Atelier, Jennie stated she’s needed to step into a task that carries much more accountability than she anticipated. “I’m shouldering duties that the 4 of us used to share as a gaggle. There are moments once I shock myself with how a lot I can deal with,” she stated.
She stated her company presently has about 15 employees members and described the method of launching the corporate as deeply private.
“After I determined to start out Odd Atelier, I had numerous conversations with my mom. We talked about what sort of work I really wished to do, and how much values I wished to guard it doesn’t matter what,” Jennie stated. “She jogged my memory that it’s higher to try to fail than to surrender with out making an attempt. That’s why I don’t maintain again in the case of investing in myself. I consider in following my goals all the best way.”

BKACKPINK’s Jennie speaks on the „Fairy Jaehyung“ YouTube channel / Captured from YouTube
In latest months, Jennie has continued to ascertain herself as a solo artist, releasing tracks similar to “Mantra,” which alerts a shift towards extra self-directed and expressive artistry.
The tune has been famous for its distinct sound and visible aesthetics, reflecting Jennie’s want to form her personal inventive identification past the confines of her previous group picture.
Whereas BLACKPINK signed a gaggle contract with YG Leisure, all members at the moment are pursuing particular person actions below separate administration.
Jennie’s transfer to ascertain her company was a daring departure from the standard path adopted by Okay-pop idols, however one which alerts a rising pattern of artists in search of autonomy and possession over their careers.
Regardless of her new path, Jennie expressed her deep affection for her group. “One among my goals is for BLACKPINK to all the time stay BLACKPINK,” she stated.
Her solo live performance, “The Ruby Expertise,” held on the Peacock Theater in Los Angeles on March 6 and seven, additional showcased her inventive evolution. The performances generated buzz not just for their manufacturing worth but additionally for Jennie’s daring trend.
She took the stage in provocative outfits, together with a form-fitting white bodysuit and a design that resembled pulled-up underwear. The outfits sparked debate after elements of her physique have been visibly uncovered as a result of a wardrobe malfunction, with some critics calling the look “an excessive amount of.”
In the meantime, Jennie can also be dominating music charts together with her first full-length solo album, “Ruby,” launched at midnight on March 7. The album topped real-time charts on Korea’s music platform Bugs and reached No. 1 on the iTunes Prime Albums chart in 21 nations and areas, together with the Philippines, Thailand and Singapore.
This text is translated by a generative AI and edited by The Korea Instances.