Bunjang’s on-line secondhand market platforms assist customers exterior Korea with World Bunjang and the corporate’s latest partnerships with different e-commerce platforms in Russia and Japan. Courtesy of Bunjang
Picture playing cards of Yuqi, left, and Shuhua from Okay-pop lady group (G)I-DLE bought on Bunjang / Display seize from Bunjang’s web site
The secondhand market platform Bunjang is experiencing a surge in gross sales after increasing partnerships with used items buying and selling platforms in different nations, rising its publicity to worldwide shoppers.
The corporate expanded its on-line market past Korea by means of World Bunjang, a separate platform for worldwide clients. Since its launch in July 2023, the platform’s energetic person base has elevated by 131 % inside a 12 months.
Final 12 months, World Bunjang’s complete commerce quantity elevated by 63 % in comparison with the earlier 12 months, with commerce rising by 46 %.
The preferred items traded on the platform had been merchandise associated to Okay-pop stars, „kidult“ merchandise, that are often classic toys catering to childhood nostalgia, and model trend objects.
One in every of Bunjang’s standout achievements in international partnerships was its settlement with Japan’s Mercari in June 2024. This collaboration led to the introduction of a brand new Mercari part on Bunjang’s platform, permitting customers to discover the Japanese secondhand market. Inside simply eight months, Bunjang’s commerce quantity and variety of trades surged greater than 35 instances respectively.
In October of final 12 months, Bunjang additionally started promoting to eBay customers following a partnership. Since then, the platform has seen a 1,105 % improve in its total commerce quantity abroad and a 1,553 % surge within the variety of trades.
Bunjang additionally signed a partnership with Russia-based on-line market Joom, Japan-based on-line commerce platform Doorzo and on-line direct buy platform Delivered Korea.
A Bunjang official stated the corporate is increasing its international enterprise round three key pillars: enhancing the World Bunjang service, strategic collaborations with international platforms and increasing abroad gross sales channels.
“We plan to develop our platform to make it the world’s quickest and most handy secondhand on-line commerce ecosystem with out borders,” the official stated.
