BYD Korea shatters prejudices with solid pre-orders for Atto 3 flagship EV

Byd Korea Shatters Prejudices With Solid Pre Orders For Atto 3 Flagship Ev

The logo of BYD is seen at the Chinese carmaker's flagship Korean dealership in Yongsan, central Seoul, Jan. 22. Korea Times photo by Lee Min-hyung

The brand of BYD is seen on the Chinese language carmaker’s flagship Korean dealership in Yongsan, central Seoul, Jan. 22. Korea Instances photograph by Lee Min-hyung

BYD positive factors stronger-than-expected preliminary response

Editor’s word

This text is the final in a three-part sequence analyzing the impacts of BYD’s inroads into the Korean market. — Ed.

By Lee Min-hyung

BYD Korea is on a shocking monitor to interrupt prevalent negativity towards Chinese language autos, attaining a landmark pre-order of some 1,000 Atto 3 electrical SUVs in solely every week after the model’s debut right here.

On the carmaker’s flagship dealership in Yongsan, central Seoul, sellers have been busy selling key upsides of the electrical car (EV) to dozens of consumers visiting the shop all through the afternoon on Jan. 22.

Pedestrians strolling previous the dealership additionally displayed curiosity, stopping of their tracks to look at the unfamiliar white model emblem of the carmaker.

BYD Korea made its debut on Jan. 16, and began accepting pre-orders for the Shenzhen-headquartered EV maker’s best-selling Atto 3 compact electrical SUV on the identical day.

Critics and trade insiders stay poles aside over whether or not the Chinese language agency will be capable to attain any significant gross sales efficiency largely as a result of destructive consciousness on merchandise made in China.

The corporate, nevertheless, appears to be like set to shatter the weak perceptions with its worth competitiveness, as is proven by its stronger-than-expected preliminary gross sales.

“Pre-orders for the Atto 3 EV is broadly forecast to high not less than 1,000 someday round Jan. 23,” a supplier on the retailer stated. “The car’s preliminary response is so heated that we obtain an enormous variety of cellphone calls virtually each second throughout our opening hours.”

BYD Korea's Atto 3 electric SUV is on display at its flagship Yongsan dealership in Seoul, Jan. 22. Korea Times photo by Lee Min-hyung

BYD Korea’s Atto 3 electrical SUV is on show at its flagship Yongsan dealership in Seoul, Jan. 22. Korea Instances photograph by Lee Min-hyung

The pre-orders for 1,000 autos in such a brief time frame is a praiseworthy end result for the Chinese language carmaker, as BYD bought some 2,200 autos in 2024 within the Japanese market. That determine was a rise of 54 % from a 12 months earlier.

Given the sturdy preliminary response right here, there stands an ample risk for BYD Korea to surpass its gross sales file in Japan.

A bunch of the Atto 3 autos in numerous colours have been on show on the dealership. At first look, the car exterior was greater than the expectation of this reporter. BYD Korea is about to diversify its car lineup all through this 12 months with plans to attract preliminary recognition with the flagship EV whose gathered gross sales worldwide surpass 1 million.

The interior of BYD's Atto 3 flagship electric vehicle / Korea Times photo by Lee Min-hyung

The inside of BYD’s Atto 3 flagship electrical car / Korea Instances photograph by Lee Min-hyung

The supplier additionally praised the car’s unmatched worth competitiveness.

“The Atto 3 is supplied with the newest infotainment programs and affords an honest journey vary of 321 kilometers on a single cost, however its worth is at a really low degree in comparison with different EVs with related specs,” the supplier stated. “When clients expertise the car, I’m assured they may be capable to clear away any destructive perceptions towards Chinese language autos.”

BYD Korea is about to open a complete of 15 exhibition facilities in Seoul and main metropolitan cities nationwide. It’s going to additionally function 12 restore facilities right here.

The Chinese language EV maker hopes to increase its successful streak with upcoming launches of two extra fashions — the Seal electrical sedan and the Sealion 7 mid-sized electrical SUV — each of which will even be out there on the market someday this 12 months.

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