Everland, Sanrio team up again for spring festival

Everland, Sanrio Team Up Again For Spring Festival

A poster for Everland's 2025 tulip festival featuring Sanrio characters / Courtesy of Samsung C&T

A poster for Everland’s 2025 tulip pageant that includes Sanrio characters / Courtesy of Samsung C&T

By Lee Hae-rin

Everland will as soon as once more collaborate with the Japanese leisure firm Sanrio for this yr’s spring flower pageant, the amusement park’s operator, Samsung C&T, mentioned Wednesday.

Final yr, the nation’s largest theme park in Yongin, Gyeonggi Province, hosted a spring flower pageant that includes the pastel-toned Sanrio animal characters from Japan. The occasion additionally supplied quite a lot of character-themed merchandise, meals and drinks.

It was Sanrio’s first time collaborating on a large-scale outside occasion in Korea, which was an immediate success, drawing reputation among the many youthful technology, households and tour teams.

The variety of guests to Everland in the course of the signature tulip pageant jumped by about 10 % in comparison with the earlier yr, and the pageant satisfaction survey additionally confirmed the very best stage ever, the corporate famous. The pageant additionally created double the quantity of on-line buzz on social media.

Everland's 2024 spring tulip festival in collaboration with Sanrio / Courtesy of Samsung C&T

Everland’s 2024 spring tulip pageant in collaboration with Sanrio / Courtesy of Samsung C&T

In response, Everland will increase the collaboration all through its gardens, the place about 1.2 million spring flowers of greater than 100 species might be in full bloom this yr.

The pageant is not going to solely function Sanrio’s signature figures, corresponding to Hi there Kitty, My Melody and Kuromi, but additionally different beloved characters like Hangyodon, Keroppi and Usahana, which have by no means been seen via collaborations with different nations outdoors of Japan.

An authentic dance efficiency that includes the Sanrio characters can even be introduced on daily basis.

As well as, the amusement park can even launch Backyard Move, Korea’s first backyard subscription program, in March.

Backyard Move is a premium membership program that enables guests to get pleasure from seasonal gardens inside and outdoors Everland, together with 4 Seasons Backyard, Sky Backyard Street, Ginkgo Tree Forest and Hoam Artwork Museum Heewon.

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