Hana brand strategist demonstrates dedication in era of waning employee loyalty

Hana Brand Strategist Demonstrates Dedication In Era Of Waning Employee Loyalty

By Yi Whan-woo

Shin Woo-jung, a model strategist at Hana Monetary Group, probably represents absolutely dedicated workers who care about their firm’s model and teamwork in an period the place firm loyalty is waning.

A group supervisor of the group’s Model Technique Division since 2023, she was part of the latest collaborative effort in hiring G-Dragon, a long-celebrated Okay-pop star, as the brand new face of the nation’s third-largest monetary holding firm.

Shin Woo-jung, team manager of Hana Financial Group's Brand Strategy Department, poses in front of a green wall that represents the corporate color. Courtesy of Hana Financial Group

Shin Woo-jung, group supervisor of Hana Monetary Group’s Model Technique Division, poses in entrance of a inexperienced wall that represents the company colour. Courtesy of Hana Monetary Group

In a latest interview with The Korea Occasions, Shin humbly attributed the achievement to rank-and-file members and executives on the division by saying “I confirmed up for this interview on behalf of your complete division, not myself.”

“With a fastidiously orchestrated division of labor, we labored towards the frequent objective of constructing a extra progressive model identification,” she added.

Shin defined {that a} vary of up-to-date advertising methods had been employed, earlier than reaching a call that G-Dragon “is an all-rounded superstar who finest represents Hana Monetary Group’s imaginative and prescient of finance that connects everybody as one.”

Shin implicitly confirmed that she has been emotionally hooked up to the corporate for many years and due to this fact it’s not coincidental for her to function the group’s mid-level supervisor.

A media communications main in faculty, she labored briefly on the group’s flagship affiliate Hana Financial institution proper after commencement within the 2000s.

In these days, folks had been studying that even giant companies are now not dependable for lifetime job safety within the aftermath of the 1997-98 Asian monetary disaster.

She left the corporate later to review in the US for her grasp’s diploma. With regards to her work expertise at Hana Financial institution, she paid particular consideration to the model advertising of world monetary firms, together with company colours.

K-pop star G-Dragon as Hana Financial Group's new brand ambassador / Courtesy of Galaxy Corp.

Okay-pop star G-Dragon as Hana Monetary Group’s new model ambassador / Courtesy of Galaxy Corp.

“I used to be maybe interested by these monetary firms as a result of their manufacturers had been clear, distinct and vivid, whereas manufacturers of our Korean friends had been indistinguishable from each other,” she mentioned.

Requested why she returned to Hana, Shin referred to the “open, horizontal company tradition of Hana Financial institution.”

“For example, it was not uncommon again then for an entry-level worker like me to report back to the CEO, and such a novel expertise captivated me even whereas I used to be away.”

She mentioned model advertising is getting extra essential as extra banking teams are more and more counting on digital expertise and shutting down their retail operations.

Hana Financial institution has fewer retail branches than rivals, which is all of the extra purpose to boost such advertising, in keeping with Shin.

She expressed hope to capitalize on the group’s sports activities sponsorship, which is managed by her group from this 12 months.

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