
A digital rendering of Heatherwick Studio’s design for the reworked facade of COEX in Seoul’s Gangnam District / Courtesy of KITA
The facade of the sprawling COEX conference middle in Seoul’s Gangnam District is about for a significant facelift by 2029.
Heatherwick Studio, led by the boundary-pushing British designer Thomas Heatherwick, has been chosen to spearhead the reworking venture, the Korea Worldwide Commerce Affiliation (KITA) introduced Friday.
The studio’s design attracts inspiration from the idea of a “cupboard of curiosities,” a historic assortment of unique and eclectic objects spanning pure historical past, artwork and antiquities.
A defining function of the proposal is the constructing’s exterior, adorned with modular packing containers of various sizes, every housing a mixture of convention, conference and exhibition packages. It envisions COEX’s floor stage as an open area that invitations guests to discover dynamic experiences.
Je Hae-seong, architect and professor emeritus at Ajou College, who led the nine-member judging panel, mentioned, “By way of this reworking, COEX will grow to be a brand new cultural landmark that sparks public curiosity whereas remaining welcoming and accessible.”

A digital rendering of Heatherwick Studio’s design for the reworked facade of COEX / Courtesy of KITA
This redevelopment is a part of a broader initiative to solidify COEX as a key centerpiece of Seoul, aligning with different large-scale architectural tasks within the space, such because the Gangnam Intermodal Transit Middle and the Hyundai International Enterprise Advanced.
“With main adjustments on the horizon for the encompassing space, it’s time for the commerce middle to proactively adapt as nicely,” KITA Chairman Yoon Jin-sik famous.
Heatherwick Studio is understood for its daring and ingenious tasks worldwide — typically accompanied by hefty value tags — together with Little Island, an undulating public park on the Hudson River in New York Metropolis, and Azabudai Hills in Tokyo, a lush backyard metropolis.
In Korea, the agency is main the transformation of Nodeul Island on the Han River. Its proposal, „Soundscape,“ reimagines the islet as a 6,000-square-meter platform devoted to celebrating Korean music, from classical to Ok-pop. Impressed by the town’s rolling mountainous terrain, the design will function recording studios, live performance venues, a waterfront amphitheater, a Ok-pop expertise middle and an anechoic chamber, amongst different points of interest.