
Okay-pop act ENHYPEN performs throughout its „ENHYPEN WORLD TOUR ‘WALK THE LINE'“ live performance at Kyocera Dome in Osaka, Japan, Jan. 27. Courtesy of Belift Lab
Korea emerged because the world’s fourth-largest music exporter final 12 months — the best amongst non-English-speaking nations — trailing solely the U.S., Britain and Canada, in response to an business evaluation.
A report launched by U.S.-based music and leisure analytics agency Luminate on Sunday confirmed that Korea ranked No. 4 in its 2024 Luminate Export Energy Rating, which measures a rustic’s affect in world music exports.
In line with the corporate, the rating measures a rustic’s music export power primarily based on elements corresponding to artists‘ rankings in every nation by complete on-demand streams, the variety of nations importing its music, the streaming quantity in these markets and the variety of artists reaching worldwide audiences.
„A rustic would rating extremely if that they had a big quantity of artists reaching worldwide markets, had artists with sturdy efficiency in these nations and had artists reaching nations with a better share of the worldwide music business,“ Luminate stated within the report.
Germany and France have been subsequent in line, rating fifth and sixth, respectively. Puerto Rico, Australia, Sweden and Brazil rounded up the highest 10.

This graph reveals the highest 5 nations in world music export energy for 2024, analyzed by music analytics firm Luminate. Courtesy of Luminate
The report additionally discovered that Japan was the biggest importer of Korean music, adopted by Taiwan and Indonesia.
A number of Korean artists have been amongst Japan’s 50 most-streamed acts on Spotify in 2024. BTS ranked highest at 14th, adopted by TWICE at seventeenth and NewJeans at 18th. Stray Children positioned twenty first, with LE SSERAFIM at twenty fifth and SEVENTEEN at twenty seventh. Jung Kook, aespa, Jimin, TXT and IVE additionally secured spots on the record, highlighting Okay-pop’s sturdy presence within the Japanese music market.
In Taiwan, 4 of the highest 10 streamed artists have been from Korea, whereas three Korean acts made Indonesia’s prime 50.
Luminate credited Okay-pop’s sturdy presence in Japan to its recognition amongst youthful audiences, noting that 18 p.c of Gen Zers (born between 1997 and 2010) and millennials (born between 1981 and 1996) music listeners within the nation establish as Okay-pop followers — 5 share factors increased than the nationwide common.
In line with the corporate, Japanese Okay-pop listeners stream music for a median of 37.3 hours per week, exceeding the nationwide common by 6.5 hours.
„Forty-three p.c of Japanese Okay-pop music listeners are planning on attending a stay live performance within the subsequent 12 months,“ the report stated. „This reveals that Japanese Okay-pop followers are avid music listeners with a powerful dedication to the style.“
Nevertheless, Luminate famous that Okay-pop’s success has not totally prolonged to the U.S. Whereas bodily album gross sales have propelled acts like Stray Children and ENHYPEN to world prominence, no Korean artists appeared on the highest 100 most-streamed songs within the U.S. in 2024.