Hanjin Group and Korean Air Chairman Cho Received-tae speaks throughout a press convention on the airline’s headquarters at Gimpo Worldwide Airport in Seoul, Tuesday. Courtesy of Korean Air
Korean Air will push for quality-driven development by making sustainable funding for plane upkeep and security, even after finalizing the airline’s acquisition of Asiana Airways, its chairman mentioned Tuesday.
“Korean Air will rise to grow to be the world’s Eleventh-largest airline (by variety of annual passengers) after the merger, however I would like to attain quality-focused development, slightly than reaching such an exterior development,” Chairman Cho Received-tae mentioned throughout a press convention at its headquarters at Gimpo Worldwide Airport in Seoul. Cho additionally chairs Hanjin Group.
Cho pledged to perform the imaginative and prescient by injecting sufficient capital for the security of its converged entities, akin to Air Busan and Air Seoul — two low-cost carriers (LCCs) that can be integrated into Jin Air.
Korean Air is about to complete the deal subsequent yr, and can also be scheduled to launch the converged Jin Air across the finish of 2026. Jin Air is an affiliate of Korean Air.
“Korean Air will proceed making funding, so we are able to cowl plane upkeep for the entire converged airways,” he mentioned.
Cho additionally mentioned the airline will “announce quickly” particulars on the controversial merger of mileage factors from Korean Air and Asiana Airways. The flag provider has remained in a state of dilemma on the difficulty, as Korean Air’s factors are usually valued greater out there.
“We’re conscious clients are very delicate to mileage factors,” he mentioned. “Our objective is to discover a cheap center floor that may be comprehensible from the attitude of shoppers. We’ll announce particulars shortly.”
Korean Air’s Boeing 787-10 passenger jet painted with the airline’s new company emblem / Courtesy of Korean Air
On the identical day, Korean Air unveiled its up to date company identification. This marks the primary time since 1984 that Korean Air modified its company emblem that includes the nation’s conventional Taegeuk mark. The sample additionally seems on the heart of Korea’s nationwide flag.
The airline modernized the signature image with a deep blue shade to embrace modern aesthetics. It mentioned the up to date emblem aligns with fashionable and international minimalist branding tendencies whereas preserving the airline’s distinct identification.
“It took nearly three years to fine-tune particulars over the change of our company emblem,” Cho mentioned. “When abroad designers despatched us a draft model of our new company emblem, they unnoticed the Taegeuk emblem, however we strongly opposed their concepts, because the mark represents Korea’s identification.”
The brand new visible belongings can be steadily launched throughout airport amenities, lounges and in-flight environments.
Chef Kim Sea-kyeong, second from left, poses with Korean Air’s new in-flight meals throughout its launch occasion at Grand Hyatt Incheon within the western port metropolis, Tuesday. Courtesy of Korean Air
New in-flight meals
Korean Air additionally unveiled its upgraded in-flight meals at Grand Hyatt Incheon within the nation’s western port metropolis. The airline determined to introduce the brand new meals to align with its new company identification, which the corporate mentioned will elevate premium journey experiences via refined eating and repair choices.
The flag provider teamed up with chef Kim Sea-kyeong to curate a collection of positive dining-inspired meals.
For premium courses, an expanded collection of amuse-bouche and appetizers creates a extra immersive tasting expertise. The airline additionally added culinary sophistication and visible enchantment by introducing new important programs and desserts for premium courses.
To focus on Korea’s culinary heritage, the airline has additionally developed signature dishes, akin to octopus nurungji rice, beef brisket bibimbap, abalone rice and royal scorching pot.
Meal choices for financial system class meals have additionally been expanded past the standard beef bibimbap to incorporate salmon bibimbap and spicy stir-fried octopus with pork.
“Now we have targeted on including fashionable fine-dining experiences for our new in-flight meals, as our earlier ones got here with conventional and basic options,” Kim informed reporters throughout its launch occasion.
The upgraded in-flight eating and repair choices will begin from Wednesday throughout 10 main long-haul routes, together with flights to New York, Paris and London. These enhancements can even be accessible on all long-haul routes by June, adopted by a rollout to mid- to short-haul routes from September.
