Kyobo Life CEO prioritizes customer-centric innovation

Kyobo Life Ceo Prioritizes Customer Centric Innovation

Kyobo Life Insurance CEO and Chairman Shin Chang-jae speaks during a seminar at a training center in Cheonan, South Chungcheong Province, Jan. 10. Courtesy of Kyobo Life Insurance

Kyobo Life Insurance coverage CEO and Chairman Shin Chang-jae speaks throughout a seminar at a coaching middle in Cheonan, South Chungcheong Province, Jan. 10. Courtesy of Kyobo Life Insurance coverage

By Lee Kyung-min

Over 800 executives, staff leaders, gross sales managers and mid-level workers of Kyobo Life attended the agency’s enterprise technique assembly the place the company CEO outlined customer-centric innovation and needs-specific marketing as a imaginative and prescient for this 12 months, the life insurer stated Monday.

“We should be fast to establish prospects‘ unmet wants and ache factors, a critical step toward developing products and services unmatched by other industry peers,” Kyobo Life Insurance coverage CEO and Chairman Shin Chang-jae stated throughout the assembly in Cheonan, South Chungcheong Province, Friday.

Buyer expertise will likely be upgraded, he stated, propelled by continued communications throughout gross sales, advertising and marketing and aftersales buyer care companies.

He attended a lunch with managerial figures, sharing issues raised by customer-facing gross sales representatives and boosting morale to additional spur gross sales.

“I specific my deepest gratitude to the workers whose performances had been powered by principled sales practices amid fierce market competition,” he stated.

“I ask all the proficient figures to turn into Kyobo ambassadors to bolster our model worth.”

Kyobo Life plans to roll out merchandise that may meet the wants of consumers with rising concentrate on well being care and household.

Its advertising and marketing will likely be strengthened, pushed by a wide range of market-leading services and products.

Kyobo Life’s internet revenue within the first 9 months of final 12 months got here to 876 billion gained ($595 million), up 17.8 p.c from the 12 months earlier than.

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