
Characters of Mirae Asset Securities‘ net drama, „Way forward for an organization“ / Courtesy of Mirae Asset Securities
Mirae Asset Securities mentioned Sunday its net drama hit 3.2 million views after Season 1 opened in 2021 with the objectives of selling the corporate’s model and serving to familiarize younger folks with jobs within the monetary business.
Roughly translated as “Way forward for an organization,” the sequence is obtainable on YouTube. It grew in reputation with the discharge of recent seasons over the previous 4 years, together with Season 4 which was launched in October 2024.
The online drama is most seen amongst Era MZ, a Korean time period referring broadly to millennials and Gen Z. They accounted for 68 % of all views.
It additionally drew world consideration because the seasons went on, with the overall variety of views outdoors Korea reaching 350,000.
“The aim of this net drama is to nurture a wholesome funding mindset in younger individuals who watch YouTube,” Mirae Asset Securities mentioned.
It assessed that the online drama is changing into “a definite world cultural content material that additionally raises the corporate’s presence within the world funding sector.”
The plot facilities on younger staff of Mirae Asset Securities, non-rank and file members, who be taught concerning the firm’s rules, values and different company tradition because the nation’s No. 1 participant within the securities business.
The characters additionally develop their acumen in abroad funding in addition to shares in modern corporations, corresponding to these in aerospace engineering and synthetic intelligence.
By way of the present, viewers naturally have an opportunity to get to find out about Mirae Asset’s main merchandise, corresponding to TIGER ETF.
The ETF model was named after the primary letter of Mirae Asset’s 5 prioritized values in funding — transparency, innovation, common, effectivity and reliability.