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Korea’s exports of conventional rice muffins reached a recent excessive in 2024, information confirmed Wednesday, pushed by the rising reputation of Korean meals across the globe.
Outbound shipments of rice muffins reached $91.4 million in 2024, up 17.5 p.c from a 12 months earlier, in keeping with information compiled by the Ministry of Agriculture, Meals and Rural Affairs.
The newest determine marks a pointy improve from $34.3 million recorded in 2019.
By vacation spot, exports to the US amounted to $34 million, adopted by the Netherlands with $8 million and Vietnam $6.7 million.
The ministry particularly attributed the robust shipments of rice muffins to the rising reputation of „tteokbokki,“ a spicy road meals made with rice muffins.
„Amid the recognition of dwelling meal replacements and Korean leisure content material, the demand for tteokbokki has additionally elevated,“ an agricultural ministry official stated.
The Oxford English Dictionary has not too long ago added tteokbokki to its checklist of entries, explaining it as „a Korean dish consisting of small, cylindrical rice muffins cooked in a spicy sauce made with gochujang, often served as a snack (typically as road meals).“ (Yonhap)