Samsung reveals vision for expansion: AI leadership for next century

Samsung Electronics CEO and Vice Chairman Han Jong-hee delivers a speech in the course of the firm’s press convention for CES 2025 at Mandalay Bay in Las Vegas, Monday (native time). Courtesy of Samsung Electronics

LAS VEGAS — Samsung Electronics unveiled a collection of synthetic intelligence (AI) targets throughout a number of press occasions on the CES 2025 tech commerce present in Las Vegas on Monday (native time), highlighting its ambition to increase AI purposes past the house and into all points of life.

According to these objectives, the corporate designed its sales space to spotlight AI-driven experiences enabled by its services and products, with house home equipment and laptops taking part in a secondary function on the exhibition.

In the course of the firm’s press convention at Mandalay Bay, Samsung CEO and Vice Chairman Han Jong-hee launched the corporate’s highway map for house AI, a plan he stated will redefine the that means of house by offering personalised providers throughout clever and linked gadgets.

“I’m happy with how we launched new applied sciences and intelligence to the house, linked the issues and set the usual for the house of the long run,” Han stated, referring to the Web of Issues (IoT).

“We’ll proceed this journey of house AI management not only for the subsequent decade, however for the subsequent century. And we don’t cease on the house.”

Pak Hon from Samsung Electronics‘ Cellular Expertise division introduces Samsung Well being in the course of the firm’s press convention for CES 2025 at Mandalay Bay in Las Vegas, Monday (native time). Courtesy of Samsung Electronics

All through the convention, Samsung centered on providing a glimpse into the way forward for AI integration with linked gadgets, aiming to offer personalised experiences that cater to numerous existence.

A standout characteristic was SmartThings Ambient Sensing expertise, which intuitively understands the person’s atmosphere and situational context by analyzing human actions and ambient sounds by way of linked gadgets inside the house.

On the Samsung sales space within the Las Vegas Conference Heart, guests had the chance to expertise a spread of eventualities the place this ambient sensing expertise served as the muse for Samsung’s house AI imaginative and prescient.

Journalists and media representatives enter Samsung Electronics‘ sales space for CES 2025 on the Las Vegas Conference Heart, Monday (native time). Korea Instances photograph by Nam Hyun-woo

To optimize power utilization, good home equipment detect the presence of individuals at house, mechanically turning off the TV or adjusting different gadgets based mostly on customers‘ life-style patterns.

Utilizing ambient sensing expertise, the AI can monitor person actions throughout exercises and provide real-time recommendation on sustaining appropriate kind. In a single situation, when a person dries their hair, the AI detects the sound of the hair dryer and prompts a robotic vacuum to method and stand by, prepared to wash up any fallen hair.

For well being care, the AI gathers customers‘ sleep information from wearable gadgets and adjusts the room’s temperature or humidity to create optimum sleep situations. If the person’s sleep high quality doesn’t enhance, the AI can recommend scheduling a video session with a health care provider. Moreover, it might probably suggest nutritious recipes by analyzing the components saved within the fridge.

A presenter introduces Samsung Electronics‘ SmartThings Ambient Sensing expertise on the firm’s sales space for CES 2025 on the Las Vegas Conference Heart, Monday (native time). Korea Instances photograph by Nam Hyun-woo

Additionally unveiled in the course of the press convention was the Imaginative and prescient AI initiative, the place AI-powered TVs perceive the person’s calls for, preferences and intentions to ship personalised viewing experiences. This initiative might be carried out in Samsung’s TVs set to be launched this yr, that includes features like Click on to Search, which supplies on the spot details about the displayed content material, and Reside Translate, powered by an on-device AI translation mannequin.

The Hyundai IONIQ 9 electrical automobile is displayed at Samsung Electronics‘ sales space for CES 2025 on the Las Vegas Conference Heart, Monday (native time). Korea Instances photograph by Nam Hyun-woo

The corporate additionally showcased a number of examples of its SmartThings IoT platform extending past the house, together with the SmartThings-embedded Hyundai IONIQ 9 electrical automobile and Samsung Heavy Industries‘ autonomous ship, the Shift-Auto.

To prioritize delivering AI experiences for guests, Samsung made the daring choice to not emphasize its latest merchandise on the sales space. Whereas its newest laptops, the Galaxy Ebook 5 Professional and Galaxy Ebook 5 360, had been on show, they had been primarily used to show how AI-powered laptops can improve effectivity.

Alana Gomez-Solis of Samsung Electronics America declares that synthetic intelligence robotic Ballie might be launched within the first half of 2025 in the course of the firm’s press convention for CES 2025 at Mandalay Bay in Las Vegas, Monday (native time). Courtesy of Samsung Electronics

In the course of the press convention, the corporate made a shock announcement that its AI house robotic, Ballie, might be launched within the first half of this yr. Nevertheless, the ball-shaped robotic was not displayed on the sales space. As a substitute, the corporate arrange a separate zone outdoors the Las Vegas Conference Heart to showcase new merchandise, although it was solely accessible to company shoppers.

“At our sales space at CES 2025, we centered on delivering AI experiences and connectivity to audiences,” a Samsung official stated. “On this course of, we tried to make it possible for merchandise are naturally built-in to spotlight expertise and connectivity.”