SKT to launch AI agent service in US in March

Chung Suk-geun, head of SK Telecom’s international private synthetic intelligence agent enterprise, introduces Aster throughout a press convention in Las Vegas, Tuesday (native time). Courtesy of SK Telecom

SK Telecom (SKT) launched its Aster private synthetic intelligence (AI) agent to members on the CES 2025 tech truthful in Las Vegas on Tuesday (native time), with plans for a beta launch in March for North American customers.

That is the primary time for the Korean firm to showcase its AI agent in the US.

In November, the telecommunication agency introduced its growth of Aster throughout the SK AI Summit 2024 at COEX in Seoul.

In line with SKT, it has began recruiting customers for the beta service by means of SK Group’s exhibition pavilion at CES 2025 and the official web site for Aster.

2025-01-09 14:28  |  Tech

The corporate is contemplating introducing Aster in different areas subsequent yr, following the official launch of the service in North America throughout the second half of this yr.

In line with SKT, Aster can assist its customers focus extra on what’s worthwhile of their on a regular basis lives by means of its 4 capabilities — planning, execution, reminders and recommendation.

Even when its consumer makes an ambiguous or sophisticated request, the AI agent can induce a smoother dialog to make clear the consumer’s intention and suggest possible plans.

“If an individual on a enterprise journey in Las Vegas asks about what to do on the ultimate day of the journey, Aster figures out the consumer’s wants by suggesting buying spots, eating places or theaters, and attracts up a possible schedule,” an SKT official mentioned.

“If the consumer needs to look at a efficiency, Aster recommends probably the most appropriate present and introduces close by eating places and easy methods to get there.”

For Aster to do numerous duties, together with reservations and funds, SKT mentioned that it’s contemplating strengthening partnerships with different tech companies, together with Perplexity, which provides a generative AI-powered reply engine service.

The telecom agency additionally emphasised that Aster not solely responds to requests from customers but additionally makes proposals extra actively.

“For a consumer on a enterprise journey in Las Vegas, Aster can recommend the acquisition of a memento as a present for the consumer’s daughter, whose birthday is subsequent week,” the official mentioned.

“Aster is differentiated from different AI companies, because it finds out ‘solutions’ by means of communication between the AI agent and its consumer.”