Woowa Brothers‘ new CEO declares smarter delivery, stronger partnership

Woowa Brothers CEO Kim Bum-seok / Courtesy of Woowa Brothers

The brand new CEO of the nation’s largest meals supply platform operator, Woowa Brothers, mentioned, Wednesday, he’ll make the web platform’s companies smarter by implementing supply robots and synthetic intelligence (AI).

Kim Bum-seok, who took workplace on Jan. 2, mentioned he’ll make investments extra within the firm’s technological development. It’s a part of his plan this 12 months to make the corporate and its flagship platform, Baedal Minjok, or Baemin, keep its lead within the nation’s meals supply market with the most recent applied sciences.

His aim is for Baemin to introduce an improved consumer interface (UI) that provides customers broader selections of eating places and menus. In his speech on the firm’s workplace inside Lotte World Tower in Seoul, he expressed dissatisfaction with Baemin’s present UI.

“We should ask ourselves whether or not Baemin is prioritizing consumer expertise, whether or not our customers are actually discovering the platform extra handy to make use of than different supply apps,” Kim mentioned. The nation’s meals supply market is at present led by three main platforms: Baemin, Coupang Eats and Yogiyo.

“We should enhance our platform’s UI by specializing in enabling customers to decide on a restaurant and menu extra simply and intuitively.”

Kim additionally promised he would share a brand new partnership plan to cooperate with restaurant operators who use Baemin for taking on-line supply orders inside this month. He mentioned a brand new tripartite settlement has been reached by Woowa Brothers, restaurant members of Baemin and the federal government for a greater ecosystem of the meals supply trade, and the plan will kick off subsequent month.

The three events have been adjusting the right quantity of charges for restaurant operators utilizing Baemin and discussing the right way to accommodate the restaurant operators with extra advantages and when to execute the newly agreed system.

“I’ll preserve being attentive to how the restaurant members of Baemin and riders who make deliveries can mutually develop inside our ecosystem,” Kim mentioned.

“It’s my aim this 12 months to cement Baemin as a platform that enhances gross sales of its member eating places, permits their companies to function extra effectively and helps the riders full deliveries extra safely.”

Woowa Brothers, regardless of its No. 1 place available in the market with Baemin which was launched in 2010, is seeing the No. 2 participant, Coupang Eats, narrowing the hole. The variety of app customers and market shares each point out the development.

In accordance with cell information analyst IGAWorks, month-to-month energetic customers for Coupang Eats reached over 9.62 million as of December, a 72.1 % leap from the earlier 12 months. Baemin, however, noticed the determine drop by 0.1 %, or 19,021, to 22.43 million throughout the identical interval.

Coupang Eats additionally noticed its market share enhance to 25.7 % from 13.7 % through the interval, whereas Baemin’s determine dropped to beneath 60 %.

Two key phrases from Kim’s newest speech had been “buyer” and “development.” He mentioned he’ll “as soon as once more put the corporate on a development orbit this 12 months.”