The members of Younger Posse pose throughout a media showcase held to commemorate the discharge of the Ok-pop woman group’s new album, „COLD,“ at YES24 Wanderloch Corridor in Seoul’s Seodaemun District, Tuesday. Yonhap
Younger Posse, a uncommon woman group within the Ok-pop scene pursuing genuine hip-hop, has unveiled a special aspect of itself by venturing into the ballad style for the primary time since debut.
The five-member group — Sunhye, Yeonjung, Jiana, Doeun and Jieun — launched its newest album, „COLD,“ together with the title monitor of the identical title on Sunday. This marks the group’s first launch in eight months since its third EP, „ATE THAT.“
The brand new lead monitor is an emotional ballad with a touch of a hip-hop beat. It expresses the ache of a liked one’s sudden, chilly demeanor. The group’s company, DSP Media, described the track as „a melancholic mix of a wistful guitar riff layered over a traditional boom-bap beat,“ which proves Younger Posse’s skill to „navigate between singing and rapping.“
Including to the monitor’s attraction is the participation of Kwon Jeong-yeol, the vocalist of the beloved indie band 10CM, identified for hits like „Americano“ (2010) and „What the Spring??“ (2016).
Members of Younger Posse carry out the Ok-pop woman group’s newest single, „COLD,“ throughout a media showcase at YES24 Wanderloch Corridor in Seoul’s Seodaemun District, Tuesday. Yonhap
Since its debut in 2023, Younger Posse has primarily caught to hip-hop-driven tracks, with hits like „XXL“ incomes them a uncommon standing in Ok-pop, particularly amongst woman teams. Thus, making a ballad the title monitor for this album was a daring transfer, in accordance with the members.
„We have at all times been a bunch that breaks the norm and we continually crave change. In fact, there was some concern in embracing one thing completely different,“ Sunhye admitted throughout a press occasion on the YES24 Wanderloch Corridor in Seoul, Tuesday.
„However we get pleasure from challenges. This expertise proved that we’re able to taking over extra sooner or later, and that is each thrilling and rewarding.“
Sunhye additionally shared her pleasure about collaborating with 10CM.
„Tackling the ballad style for the primary time felt daunting, however because of Kwon, we had been capable of full the track completely,“ she stated.
„After we first reached out for a function, he informed us he already knew about our group and our track ‚XXL,‘ which gave us a variety of confidence. After listening to the demo, he readily accepted the provide, so I might wish to take this chance to precise my gratitude.“
Members of Younger Posse carry out the group’s newest single, „COLD,“ throughout a media showcase at YES24 Wanderloch Corridor in Seoul’s Seodaemun District, Tuesday. Yonhap
The album consists of seven tracks: „Lovestagram,“ „Blue Dot,“ „Daddy Do not Go away Me,“ „Santa Claus Left Me No Goodz,“ „Oskar’s Drawing“ and „COLD (YPS Colder Ver.),“ along with the title monitor. All members contributed to penning the lyrics for each track.
Whereas „COLD“ leans into the ballad style, the album as an entire stays true to Younger Posse’s hip-hop roots, guaranteeing that followers of the group’s signature model will not be disillusioned.
The members described the album as a „cohesive cinematic narrative,“ encouraging listeners to expertise it in full, together with the music video.
„The music video tells the story of siblings looking for revenge after being deserted by their father,“ Yeonjung defined.
„Doeun and I took on performing roles to convey the characters‘ feelings, making it really feel like a full-fledged film. We hope followers hearken to all seven tracks and watch the video collectively for the entire expertise.“
The music video was filmed completely in Taiwan, directed by Taiwanese filmmaker Remii Huang, with star actor Tseng Ching-hua starring alongside the Younger Posse members.
Subsequent, the Younger Posse members have set their sights on a significant aim.
„We need to win first place on a home music present and placed on a enjoyable encore stage,“ Jieun stated. „For the reason that album’s referred to as ‚COLD,‘ we thought it would be hilarious to rejoice by consuming chilly noodles whereas singing onstage.“
